Marketing Executive

Marketing Executive

Marketing Executive

Responsible for managing after our PPC campaigns on Google Adwords, Bing and Yahoo, along with closely monitoring online pricing in line with our sales strategy. As such you should have experience managing shopping, text ad and display ad shopping campaigns with an emphasis on experience using Google Adwords. Initially, we expect you to maintain current campaigns to target ROI and then grow additional campaigns to target ROI.

Key Accountabilities

  • Defining and delivering PPC and SEO strategy
  • Managing and optimizing Google Shopping/Adwords
  • Identifying trends and areas for growth
  • Providing recommendations to improve results
  • Auditing & making improvements to existing Adwords
  • Taking responsibility for the Adword budget
  • Managing re-marketing campaigns

Social Media
You will be responsible for looking after our social media scheduling and posting, with an emphasis on Facebook, Twitter Instagram, Youtube

  • Experience with WordPress CMS system
  • Responsive design and implementation
  • Should have complete knowledge of HTML5, CSS3
  • Must be a team player and able to work on tight deadline
  • Must be able to create design concepts and banner mock-ups, sliders, and web pages
  • Excellent verbal communication skills
  • Good understanding of usability and web accessibility standards

Working on a variety of different materials including but not limited to:

  • Brochures
  • Adverts
  • Packaging
  • Branding and Re branding
  • Digital Graphics
  • Marketing Materials
  • Motion Video
  • Expert Adobe Creative Suite skills (Photoshop, Illustrator, After Effects etc.)
  • Excellent Web Design skills – web page layout, typography, colour schemes etc.
  • HTML (5) and CSS (3) skills.

Skills across web page layout, typography, colour schemes, style guides, ad banners and logo concepts, button sets etc

Job Category: Marketing
Job Type: Full Time
Job Location: Manchester

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